User Privacy Policy
This Privacy Policy explains how 777 Cherry collects, uses and protects personal information when you use our online casino services in the United Kingdom. We take your privacy seriously and describe below the types of information we collect, how we use it, the choices you have, and how we keep data secure.
Types of data we collect
We collect a range of information necessary to operate your account and provide our services. This includes data you give us directly, technical data from your device and transactional records of your activity on the site.
Personal data
Personal data covers information you provide during registration and account management, such as your name, date of birth, address, email address and telephone number. We also collect identity documents where required for verification, and any correspondence you send to our support team.
Technical data
Technical data includes your IP address, device identifiers, browser type, operating system, and location data derived from your connection. We use this information to deliver the service, prevent fraud and apply geo-restrictions where needed.
Transactional data
Transactional data covers deposits, withdrawals, game activity, bet history and payment method details. We record timestamps, amounts and the outcome of play to maintain account accuracy, detect suspicious activity and meet our legal obligations.
How we use information
We use your information to open and manage your account, process payments, provide customer support, and operate responsible gambling tools such as deposit limits and self-exclusion. Data is also used for fraud prevention, regulatory compliance and to improve the service and security of our platform.
Data protection practices
We protect personal data using appropriate technical and organisational measures including encryption of sensitive information in transit and at rest, access controls and regular security assessments. Access to your information is limited to staff and third parties with a legitimate need.
Data retention
We retain personal and transactional records for as long as needed to fulfil the purposes set out here, to comply with legal obligations and to resolve disputes. Retention periods vary depending on the type of data and applicable law.
Cookies and tracking technologies
We use cookies and similar technologies to remember your settings, analyse site performance and show relevant content. Session cookies are necessary for basic site functions, while analytics and advertising cookies help us understand usage patterns. You can manage cookie preferences via your browser or our cookie settings interface.
User rights
You have rights over your personal data including the right to access, correct or request deletion of information, and to object to or restrict processing in certain circumstances. We will respond to requests in line with applicable UK data protection law.
Access, correction and deletion of data
To request access, correction or deletion of your personal data, please contact our support team. We may require proof of identity before making changes to protect your account. For assistance email [email protected].
Information sharing and third parties
We may share data with payment processors, identity verification providers, regulatory bodies and anti-fraud services to provide the service and meet legal obligations. Third parties process data on our behalf under contracts that require appropriate data protection safeguards.
Privacy policy updates
We may update this policy from time to time. Material changes will be notified through the site or by email where appropriate. Please check this page regularly to stay informed about how we handle your personal information.